Depending on where your spa is, you may have the blessing of summer tourism and your sales could be booming, or you may be like Arizona where the snow birds have left, the tourists avoid the 100 degree temperatures and your sales are down right down. Summer is a time for people to vacation, have friend and family reunions, and this time of the year, spend money on the children getting them ready to go back to school.
The result may be that your spa business has slowed down. With this comes the big question. Do I advertise when the fish are not there to bite, or do I hold off until the business is back? The answer is that you should focus on your core clients, and new people coming to your area who are looking for a spa they can call their own.
5 Keys to summer sales:
1. Let Spavelous send an e-newsletter out to your clients offer a SUMMER or BACK TO SCHOOL special. Your special will be posted on Spavelous Spa Deal site so you will get maximum exposure to your regular guests as well as Spavelous Members. Spavelous will customize it with your logo and design it for you. (Spavelous Spa’s Enhanced Program all inclusive $500 a year)
2. Have a slow day. Contact Spavelous to send your regular client’s an e-blast letting them know what openings you have for the next day. Offer a nominal discount to fill those gaps. (Spavelous Spa’s Enhanced Program all inclusive $500 a year)
3. Have a Basic+ Spavelous membership? Then provide Spavelous with your spa specials to post in our Spa Deals area, they will be RSS to our subscribers.
4. Feature your Cooling Spa services, like Après Soleil the after sun treatments, or Summer Bronzing, or Cooling Body Masks.
5. Since Summer Time may be Family and friend times, it is a great time to offer: Friends and Family discounts, Girlfriend Getaways and Summer Socials like Martini’s and Manicures, Pedicure Parties, and Summer Spa Tastings.
Make this your best summer yet with Spavelous Summer Spa Sales Assistance.
